Kyle McCrossin

Hortative sentences: Are sentences that exhorts, advises, calls to action

Here is what we found:

Par. 3: Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans

Par. 11: that both sides begin anew the quest for peace, before the dark powers of destruction unleashed by science engulfed all humanity in planned or accidental self-destruction

Par. 14: so let us begin anew

all of paragraphs 15, 16, 17, and 18

Par. 19: let both sides join in creating a new endeavor

Par. 20: but let us begin

All of 20?

Par. 25: ask  not what your country can do for you-ask what you can do for your country

Par. 26: ask not what America will do for you, but together we can do for the freedom of man.

Par. 27: let us go forth to lead the land we love

The thing I liked about JFK’s speech is that it read quite like a 5 paragraph essay.  Now this may seem odd but I really think it’s exactly that.  His first four paragraphs are just like an opening paragraph.  His thesis being the entire 4th par.  His body paragraphs being the old allies(1), new states(2), neighboring countries(3), united countries(4), and finally (his main topic in all this) adversaries(5).

Things I noticed in each and wish to discuss.

1.  I don’t know what its called when someone takes a line/ few words says them one way then rearranges the order and statesthe same words again but with the opposite meaning/effect.  This strategy is one that JFK realies heavily on for dramatic effect.  He says “United the is little we cannot do…Divided this is little we can do”.

2.  I feel like JFK is speaking to annexed nations we’ve gained form the 2 world wars in this section but what I noticed was that his closing sentence “and to remember that, in the past, those who foolishly sought power by riding the back of the tigerended up inside”  The imagery associated with tiger is one of Asian nationality and I just noticed it and wanted to say this that’s all.

3.  In this passage JFK strongest phrase is “And let every other power know that this hemisphere intends to remain the master of its own house.”  This struck me and stood out because he’s putting America as almost North and South American security or world police.  It just stood out as a pretty big claim/statement.

4.  He reuniting American belief/faith in the united nations as our last hope.  (Also he says instruments of war have far outpaced the instruments of peace. I’m not sure if this is the same thing that he did in #1 but it seems simulare.)

5.  All I want to mention here is that he says anew 2 times and he reminds these nations that “civility is not a sign of weakness, and sincerity is always subject to proof”.  This makes our offer for peace seem friendlier and coming from a more muture position.   (then he does that #1 thing again with fear and negotiate).

Although the final paragraphs are nice all I want to point out in them is that he talks alot about the call of serivce and the call of America.  Then with his famous qoute issues the call himself out to America.  Besides from this the speech was nice and not so overly dramatic when read instead of heard.

My ad (which I’m bringing in) has a picture of a man who just got back from a run and is checking his watch.  He is standing out side a modest house and next to him is his mail box.  Which is really over fllowing with mail and the front lawn is littered by news papers.

This ad’s audience is not people who aren’t runners but people who already are runners.  Mizuno is trying to gain more costumers.  Since I have started running I have only worn mizunos becauase I believe that they are the highest quality running shoe in the market.

First the Picture:  Now this picture implies that the man has been out running for so long that he’s been out for a couple days.  The mail and newspapers are what gives out these ideas.  The picture then shows us the runner not leaning on his knees and breathless but standing up controlled with a slight sweat and he’s cheacking his watch in a cool manner.  This implies that Mizuno shoes will allow you to runner longer and futher but not feel as put out or exhusted.

Second the text:the 3 parts to the persuasiveness of this writting is the Mizuno slogan, the name of the shoe, and thier final line.  Thier slogan is Your Passion is our Obsession.  This makes the customer feel important (very very improtant) and that the people at Mizuno are dying to help us (thier customers) excel in what we love to do (running).  The next great part of this writing is the name of the shoe the Mizuno Wave Inspire.  The name makes you think that the shoe will allow to you to be inspired to go further, run harder, and help ispire you to run even when the weather is horrible.  Although they describe the shoes features such as being cushioning, and stability, and how it will gluide your feet through each stride, I do not think that it has much effect on the reader because many shoes offer that.  The greatest line in this piece thou was the final line “It will make going home a tough choice.”  This gives the reader the idea that they will feel so good while out running in the Mizuno shoes that they might not want to return home but keep running instead.

Side note:  I loved this article and I cut it out and kept it.  Later when I went back and looked at it I realized I had boughten the same shoes before I had even seen the ad.